A luxurious intimate apparel salon, Allure has gained national attention for its unparalleled selection and fitting expertise.

Aside from carrying the best and most comfortable bras in the world, the staff prides itself on their signature 20 minute fit. From petite to full figure, Allure carries over 150 bra sizes (band sizes 28-48, cups A-K). Styles range from everyday basics to sports bras to refined and sophisticated bras.

Elegant lingerie, cup-sized swimwear, plush robes, and cozy pajamas round out the selection.

Intimate wear designers featured at Allure include Chantelle, Cosabella, Simone Perele, Hanky Panky, Elomi, Fantasie, Wacoal, Panache, and SPANX.

In addition to its Mequon boutique, Allure has locations in Brookfield's Galleria West; Edina, MN; Maple Grove, MN; Saint Paul, MN; Southlake, TX; and Dallas, TX.
Peg + Peter O'Malley






Mon-Fri | 10am-6pm
Sat | 10am-5pm
Sun | 11am-3pm